The innovations in the 21st century dictate new rules and conditions to stand out in the competitive world. Whether it is a software company, an online store, or an organization providing various services, they all need to introduce themselves online by creating their own websites to increase their brand awareness. Thus, they are accessible at any time and available to get more information and just learn more about their services and products.
Cooperating with other companies by applying their promotional programs is something that works excellent for business growth as well. For example, getting into what is revshare is one of the affiliate models of earning money. It is the way the business can receive extra income to move forward, especially when it comes to brand new businesses. So what affiliate models can a business benefit from to increase its revenue or additional financial support for other services or products to promote? Let’s go to the main of them.
Affiliate Models to Assist the Business Growth
For sure, the company needs some capital to start with the business and manage it at the initial stages of its growth. Affiliate programs are a good choice for businesses to cooperate and make additional money to contribute to their future. When it comes to searching for such programs, it is important to understand what area is more popular and profitable to have deals in. Gambling and sports betting are one of those that are worth working on it. For example, the globally known brand Parimatch offers excellent affiliate models for businesses to gain more income. The list of their partners includes worldwide recognized sports clubs Chealsy, Juventus, Leicester City, Everton and Parimatch League.
Cost-Per-Action (CPA) Model
CPA identifies an advertising model according to which an affiliate pays an affiliate partner for each target action a client performs on the affiliate site. It allows an affiliate to spend no money on ad campaigns. Instead, their partners advertise affiliate products and services on their websites and encourage clients to navigate the affiliate’s landing page. About 70% of online stores of services and products are sold through this type of affiliate model. This model works brilliantly on various verticals:
- buying a service or product;
- buying a subscription or signing up;
- installing an app;
- filling out an order form or feedback form.
Revenue Share (Revshare) Model
Revshare affiliate model involves deal partners gaining a part of the profit they offer the customer. For example, by appealing to new players to online casinos or new bettors to sports betting sites, partners earn a percentage from players’ or bettors’ losses. This affiliate model works well for:
- individual business co-owners gathering their forces with other companies;
- successful managers sharing profits with employees;
- owners of shareholding companies;
- creative content writers willing to get their articles to be paid.
The hybrid affiliate model combines CPA and revshare, ensuring a guaranteed income. If the business can locate affiliate ad products on its web page and provide a deal on revenue share, there is no better way than sticking to the hybrid affiliate program.